Heineken

During my internship at LePub, I had the pleasure of exploring activation ideas for the Cannes Lions-winning campaign, 'Could Have Been a Heineken'.

People celebrate a lot with emoji reactions, especially on LinkedIn.

the observation.

These online celebrations are social life missed opportunities.

”

“

These online celebrations are
social life missed opportunities

People celebrate a lot with emoji reactions,
especially on LinkedIn.

The Heineken Live Celebration.

Credits.

Irinka Agurashvili
Art Director

Giovanni Bertini
Copywriter

How did it go?